<\/p>\n
Launched in 2012 by Tina Lyra, TL Portfolio is a full-service consulting firm representing the sales and marketing, public relations and branding needs of some of the world\u2019s most exclusive travel experiences and destinations to markets in North & South America.<\/p>\n
\n<\/i> …representing the needs of some of the world\u2019s most exclusive travel experiences and destinations to markets in North & South America.<\/h3>\n<\/blockquote>\n
\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\t“One of the reasons that tourism is more joyful nowadays is the arrival of TL Portfolio to the market \u2013 you are all incredible!”<\/p>\n<\/div>\n\t\t\t\t
Danielle Coltro<\/div>\n\t\t\t\tOwner \/ Coltro Viagens<\/div><\/div><\/div>\t“Tina is a very enthusiastic person that cares about content and the essence of the hotels she represents. I was really impressed at how the team work together. Every one of the “chicks” is a true character, independent, creative and inspired.”<\/p>\n<\/div>\n\t\t\t\t
Claudia Paravicini<\/div>\n\t\t\t\tOwner \/ Hacienda Hotel Vira Vira<\/div><\/div><\/div><\/div>\n
\nOFFICES<\/h2>\n
\nSales and Marketing<\/h3>\n
\n
- S\u00e3o Paulo, Brazil<\/strong><\/li>\n
- Santiago, Chile<\/strong><\/li>\n
- Buenos Aires, Argentina<\/strong><\/li>\n
- Mexico City, Mexico<\/strong><\/li>\n
- Puebla, Mexico<\/strong><\/li>\n
- New York, USA<\/strong><\/li>\n
- California, USA<\/strong><\/li>\n
- Colorado, USA<\/strong><\/li>\n
- Texas, USA<\/strong><\/li>\n
- Vancouver, Canada<\/strong><\/li>\n<\/ul>\n<\/div>\n
\nPublic Relations<\/h3>\n
\n
- S\u00e3o Paulo, Brazil<\/strong><\/li>\n
- Mexico City, Mexico<\/strong><\/li>\n<\/ul>\n<\/div>\n
<\/div>\n<\/p>\n
\n\nSERVICES<\/h2>\n<\/div>\n
\nSales Representation<\/h3>\n
To increase sales via travel agents, tour operators and call centers via:<\/strong><\/p>\n
\n
- On-going presence with the travel trade<\/li>\n
- Dedicated sales-calls, trainings and webinars<\/li>\n
- Organization of site inspections and escorted familiarization tours<\/li>\n
- Participarion in key roadshow and trade events<\/li>\n<\/ul>\n<\/div>\n
\nMarketing<\/h3>\n
To communicate effectively with the desired audience via:<\/strong><\/p>\n
\n
- Email Marketing<\/li>\n
- Printed Directory<\/li>\n
- Individual Listing on Website<\/li>\n
- Participation in Exclusive Consumer Events<\/li>\n
- Brochure Distribution<\/li>\n<\/ul>\n<\/div>\n
\nPublic Relations<\/h3>\n
To be present in Brazil\u2019s most influential vehicles via:<\/strong><\/p>\n
\n
- Targeted relations with key media and influencers<\/li>\n
- Dedicated media appointments and interviews<\/li>\n
- Print and online media placement<\/li>\n
- Organization of press trips and photo shoots<\/li>\n<\/ul>\n<\/div>\n
\nBranding<\/h3>\n
Identify and develop strategic partnerships in order to penetrate new markets and add value:<\/strong><\/p>\n
\n
- Continuous presence in the local market<\/li>\n
- Cross promotion events<\/li>\n
- Cross marketing campaigns<\/li>\n
- Referral marketing<\/li>\n<\/ul>\n
Consulting<\/h3>\n
To ensure clients have a clear road map to achieve their desired goal. This may include developing:\u200b<\/strong><\/p>\n
\n
- Brand Core Creation & Review\u200b<\/li>\n
- Competitive Set Analysis\u200b<\/li>\n
- Market Positioning\u200b<\/li>\n
- Sales & Marketing Strategy\u200b<\/li>\n
- Media Outreach Plan\u200b<\/li>\n
- Launch Action Plan\u200b<\/li>\n
- etc.\u200b<\/li>\n<\/ul>\n
Content Creation<\/h3>\n
\n
- Social Media Management\u00a0<\/span>\u200b<\/li>\n
- Content Development & Design<\/span>\u200b<\/li>\n
- LIVES Production<\/span>\u200b<\/li>\n
- REEL Creation<\/span>\u200b<\/li>\n
- Video Production<\/span>\u200b<\/li>\n
- Reach Management\u00a0<\/span>\u200b<\/li>\n
- Community Development<\/span><\/li>\n
- TL University (\u200byoutube.com\/tlportfolio<\/span><\/a>)<\/span><\/li>\n
- TL TALKS (<\/span>youtube.com\/tlportfolio<\/span><\/a>)<\/span>\u200b<\/li>\n
- TL Stories (<\/span>youtube.com\/tlportfolio<\/span><\/a>)<\/span><\/li>\n<\/ul>\n
Tool Box\u200b<\/h3>\n
Instagram, Facebook, Google Ads<\/strong><\/p>\n
\n
- Access to elite network of social\u00a0<\/span>media\u00a0Influencers (verified + high follower\u00a0<\/span>count)<\/span>\u200b<\/li>\n
- Build strong community online\u00a0<\/span>through\u00a0detailed research<\/span>\u200b<\/li>\n
- Target partners to boost engagement\u00a0<\/span>of\u00a0your profile<\/span>\u200b<\/li>\n
- Curate highly engaging hashtags to\u00a0<\/span>boost\u00a0the reach of your content<\/span>\u200b<\/li>\n
- Real time replies \/ No use of\u00a0<\/span>automated\u00a0comments<\/span>\u200b<\/li>\n
- Responding to direct messages in the\u00a0<\/span>native\u00a0language of the follower<\/span>\u200b<\/li>\n
- Daily posting in Spanish, English\u00a0<\/span>&\u00a0Portuguese<\/span>\u200b<\/li>\n
- 3x interactive IG stories a week\u00a0<\/span>targeting\u00a0specific markets in North & South\u00a0<\/span>America<\/span>\u200b<\/li>\n
- Create \/ manage Facebook Biz account\u00a0<\/span>to\u00a0Instagram\u00a0<\/span>\u200b<\/li>\n
- Follow-backs & partner relations\u00a0<\/span>\u200b<\/li>\n
- Direction + Strategy on content\u00a0<\/span>creation\u00a0(pics, editing, videos, hashtags)\u00a0<\/span>\u200b<\/li>\n
- Direction + Strategy on photo\u00a0<\/span>shoot\/video\u00a0production\u00a0<\/span>\u200b<\/li>\n
- Audience interaction in Spanish, English\u00a0<\/span>&\u00a0Portuguese<\/span>\u200b<\/li>\n
- 24\u00a0hrs\u00a0customer service.\u00a0<\/span>\u200b<\/li>\n
- Regular progress calls<\/span>\u200b<\/li>\n<\/ul>\n
\u200b<\/p>\n<\/div>\n
\nTL PORTFOLIO IN THE MEDIA<\/h2>\n<\/div>\n
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